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Franchising is the granting of a license by one person (the franchisor) to another (the franchisee). which entitles the franchisee to own and/or operate their own business under the brand, systems and proven business model of the franchisor. The franchisee also receives initial training and ongoing support, comprising all the elements necessary to establish a previously untrained person in the business. The legal contract, or franchise agreement, between the two parties sets out the obligations and rights of both franchisor and franchisee, and determines how long the franchise arrangement will last (including renewal options). The principle is simple – rather than developing company-owned outlets, some businesses instead expand by granting a franchise to others to sell their product or service.

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